"Stock Images"

The applications for my sport team logo are hat, figure skates and ice rink. All the applications images are available to purchase and download from www.istockphoto.com

Image1: Clothing - Hats
Stock photo File #: 1874399
Image from: http://www.istockphoto.com/stock-photo-1874399-clothing-hats.php

Xsmall 284 x 423 px File size 53.44 KB 2 Credits

Small 566 x 848 px File size 151.64 KB 5 Credits

Medium 1132 x 1696 px File size 526.52 KB 10 Credits

Image2: Figure Skates
Stock photo File #: 356748
Image from : http://www.istockphoto.com/stock-photo-356748-figure-skates.php

Xsmall 328 x 366 px File size 72.78 KB 2 Credits

Small 655 x 733 px File size 206.45 KB 5 Credits

Medium 1310 x 1466 px File size 657.37 KB 10 Credits

Large 2500 x 2800 px File size 1.74 MB 15 Credits


Image3: Corner of a hockey arena (instead the ice rink)
Stock photo File #: 3570434
Image from: http://www.istockphoto.com/stock-photo-3570434-corner-of-a-hockey-arena.php

Xsmall 425 x 282 px File size 142.60 KB 2 Credits

Small 849 x565 px File size 497.47 KB 5 Credits

Medium 1698 x 1131 px File size 1.54 MB 10 Credits

Large 3000 x 2000 px File size 3.76 MB 15 Credits

The step:
1. You must be an iStock member to download their files by register online at www.istockphoto.com
2. Pick a Plan, There have 3 different plans following: Pay-as-you-go, Subscriptions and Corporate Account.
3. Search and download and Buy by using your credits for the high resolution image.

Choice of payment:

1. Pay-as-you-go $1.10 AUD

2. Subscriptions $0.28 AUD
3. Corporate Accounts $0.39 AUD

This is an example Pay-as-you-go credit packages in Australia

12 credits $25.50 ($2.12/credit)
26 credits $54.50 ($2.10/credit)
50 credits $102.00 ($2.04/credit)
120 credits $237.50 ($1.98/credit)
300 credits $544.75 ($1.82/credit)
600 credits $964.00 ($1.61/credit)
1000 credits $1,501.75 ($1.50/credit)
1500 credits $2,165.25 ($1.44/credit)
2000 credits $2,654.25 ($1.33/credit)

*Pay-as-you-go credits expire one year from the date of purchase.

Terms and Conditions:

The images may be used in:

• Advertisement and promotional projects and also printed materials.

• Entertainment applications including magazines, newspapers, book, editorials, newsletters, and broadcasting.

• Print promotional such as packaging. billboard, postcards, posters but not for resale, license or other distribution.

• On–line or electronic publications

• Any other uses approved in writing by iStockphoto

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All materials on this Web site (the “Materials”) are the property of iStockphoto and its licensors and may be protected by intellectual property laws including laws relating to copyrights, trade-marks, trade-names, internet domain names, and other similar rights.

The Materials may only be used and copied for your own, non-commercial, personal or educational purposes, provided that the Materials are not modified and that copyright and other intellectual property notices are not deleted. You may not create derivative works from or otherwise exploit the Materials in any way.

Source: www.istockphoto.com

Sports Logo Critique (31/05/2010)

The Brief : Design a logo for a sporting team. Greek god previously researched must be incorporated into the design concept.

The Logo details

• The name of the logo is "Aphrodite" design for "Figure Ice skating" sport.

• Background about the logo name, Aphrodite is the Greek Goddess (Roman Venus) of passion and sexual love, and beauty. She is considered the epitome of beauty and femininity. Said to have been born of sea-foam. She is kind to those she liked, but can be cruel and merciless to those who displease her. Her symbols were the swan, scepter, myrtle, and the dove.

• The colours of my logo concept are Purple and Light blue. Because Purple symbolizes: Royalty, power, nobility, luxury, magic and mystery. Blue is the color of the sky and sea. Blue symbolizes: youth, spirituality, wisdom, confidence, intelligence, faith, truth, and heaven.

The inspiration

• I have got the inspiration from the Greek Mythology. Figure skating is an Olympic sport in which individuals, pairs, or groups perform spins, jumps, footwork and other intricate and challenging moves on ice. In my opinion, "Aphrodite" is the Greek God who is absolutely beautiful and suit for Figure skating. So I came up with all 3 different concepts in appearance and theme.

Concept 1

• The aim of this concept is design the logo look elegant, classic and casual. The logo design used stable layout. In the logo used 2 objects to represent about the sport.

• The women wear the skirt and figure skates that is inappropriate for athletic competition. And she also wear theatrical make up and hairstyles during competitions. I believe that rerated with the name of "Aphrodite" is the Greek God who is absolutely beautiful. The way she post the acting and the figure skate was showing on top of the logo, obviously people will know what the sport is.

• The big shell on the base of the logo rerated to history of "Aphrodite" also. In the shell had a texture like a line drawn and the structure of the shell look strong. In term of design, concept and the history behind the logo when the shell combine with the women on top. It can answer my aim that I want to design this logo concept look elegant, classic and casual.

• The typeface used is a bold scrip serif font. In my opinion, it give more classic, nature and elegant.

Concept 2

• The aim of this concept is design the logo look modern, charming, cheerful and active. The logo design used dynamic layout. So it give logo feel active and movement like a figure skating competitions. In the logo used just one objects to represent about the sport.

• The women wear the skirt and figure skates same as concept 1 but different hair style. The hair is more longer and move follow the wind speed that give the logo more dynamic, fresh and modern.

• The typeface used is a bold san serif font. But It will modify more modern. In my opinion, it give more modern, extreme and fresh.

Concept 3

• The aim of this concept is design the logo look fancy, magic and fun. The logo design used dynamic layout same as concept 2. In the logo developed from concept 1. It based on the history of "Aphrodite". So It changed to the women ride the big swan. It can answer my theme as fancy, magic and fun.

• The typeface used is a bold san serif font same as concept 2. Because it give more fancy and fresh.

The process

• The logos will be developed as vector based designs using illustrator. Because The vector based artwork will give the logos a high qualities file. It can be produce many things for this sport team such as Logo, billboards, screen uniform. Especially it can transfer the file to manufacture process such as laser cut the logo for the knife figure skates or about plastic and metals things.

Conclusion

The logos which I think are most successful are concept one. Because It's obviously tell the stories of the God behind it and It communicate the concept intended and represent Figure skating sport in which individuals, pairs, or groups perform spins, jumps, footwork and other intricate and challenging moves on ice. In my opinion, the logo for Figure skating should represent the logo look elegant, classic and casual of the "Aphrodite" team.

My Team Logo

Design Concept 1

Design Concept 2

Design Concept 3

AGIDEAS "Concept Evaluation"

Hudson Gavin Martin corporate identity brochure.

(Produced by: Alt group, New Zealand)

Alt Group is an Auckland based strategic design company, established nine years ago by directors Ben Corban, Dean Poole, Aaron Edwards and Toby Curnow.

Hudson Gavin Martin is a boutique law firm formed by three partners, who advise on Intellectual Property Law. The Alt group was asked to develop a visual identity, website and office signage. In my opinion, Alt group produced all identities was very nice and simple but extremely clever design concept. In this project Alt group think concept about how's good things come in threes. Three is more than partnership, but It's a team. So Culture and customs offer up all sorts of threesomes, humorous and otherwise. The identity uses the copyright, trademark, and registered symbols to directly reference the firm's core business. And the logo design by use copyright, trademark and registered symbols. The brand idea was extended through to the environment through a suite of corporate art. The colours for the project used RGB colour which is very simple. All identities and images try to keep in the concept " All good things come in three" such as 1. spoon, fork and knife. 2. Rock, paper and scissors. etc.

Finally, The outcome was very successful in the market, The identity, environment and website have been key aspect of launching the firm to existing and new clients. The result is a humorous, friendly, simple and strong communicating for their bussiness.

Bibliography:

www.septemberindustry.co.uk/alt-group-hudson-gavin-martin-identity/

www.agda.com.au/news/national/6/new-zealand's-alt-group-can-be-a-mysterious-breed/year/2007

http://www.agideas.net

AGIDEAS "Trends and Designer"

Trends and Designer

Relatively new to the design scene, that I have been seeing in AGIDEAS. For example Street Art, illustration, 3D, Motion graphics, Interactive media, Green media, Origami, Textural based design, etc. There are many speakers at the AGIDEAS conference, but I found designers/developers are all from different spectrums of the design pool and bring their own unique theories to the discussion. It was very interesting to see their works. For this blog section I would like to discuss of two designer and show examples of their work that follows the trends.

Stuart Campbell – He is an interactive designer and illustrator. Campbell is best known for his online comic book Nawlz, which combination of text, illustration, music, animation and interactivity. His animations and overall illustrating capabilities are amazing. Stuart Campbell studied art, drama and audio visual so its gave him inspirations to created his unique works.

He started to create by hand drawn then scan and painted in computer. It is good combination meeting digital and creating illustration. I think it is very interesting when the graphics movement on the screen.

Alex Alvarez

He is CEO of the Gnomon School of Visual Effects in Hollywood. Alex is also a director of The Gnomon Workshop, The Gnomon Gallery, Sketch theatre, Gnomon Studios and CG channel. Mostly his works based on 3D animations, Visual Effect, Character design and movie production.

He started from sketching and drawing in Photoshop. Then he sculpted model in 3D software such as Zbrush and Maya. His works are unique and incredibility design. In my opinion, He has got many skill from fine art mixed with new technology very well and he is good photographer as well.

Nowadays, 3D films became more famous and more successful thought 2000-2009, culminating in the unprecedented success of 3D presentations of Avatar in December 2009. which is Alex continues to work on personal projects, recently as a creature development artist on the James Cameron film 'Avatar', JJ Abram's ' Star Trek".

Bibliography:

http://www.agideas.net

http://www.nawlz.com

http://www.facebook.com/thenawlz

http://www.alexalvarez.com

http://en.wikipedia.org/wiki/3D_computer_graphics

Native American Motifs

Chicago Blackhawks

image from: http://wordsoftheweb.com/2009/10/incredible-pro-sports-logo-concepts/

The Chicago Blackhawks joined the NHL in 1926 as part of the league's first wave of expansion from Canada into the United States. They were one of three American teams added that year, another two are the New York Rangers and the Detroit Cougars (now the Detroit Red Wings).

image below is Chicago Blackhawks primary logo in use from 1927-1935 /

image from: http://www.sportslogos.net/team.php?id=7

The Blackhawks' first owner was coffee tycoon Frederic McLaughlin. He had been a commander with the 333rd Machine Gun Battalion of the86th Infantry Division during the first World War. This Division was nicknamed the "Blackhawk Division", after a Native American of the Sauk nation, Chief Black Hawk, who was a prominent figure in the history of Illinois.

The original logo version was designed by McLaughlins wife, Irene Castle. A rough drawn black and white image of a Native American head in a circle. The logo has undergone several distinct changes since its creation.

image below is a Chicago Blackhawks primary logo in use since 1965 until now/ image from: http://www.sportslogos.net/logo.php?id=56

The Blackhawks currently logo features the head of a Native American man wearing a stylised version of traditional feather headdresses and Native American face paint.

Elements of this logo Design used Line, colour, texture, shape and form.

The lines drew the shape and form of Native American face and the details of feather headdresses and face paint. The main colours used Analogous colour scheme green, yellow and orange which are good combination and create serene and comfortable designs. On the other hand, red, black and white colours make this logo more contrast and stronger. The face is smiling and the eyes look straight that make this logo look friendly, happy and achieve the goal.

The logo has been changed slightly throughout the years to become more culturally appropriate. We can see from the original black and white logo in 1926–1935 to the second logo in 1936–1937. It has been changed by fill black, light brown and red colours and make some thinner line. And on the face a bit more happier that make the logo more stand out. And then the logo changed colours and lines again in 1937–1955. It's nothing much to changed but I prefer the one before. Until 1956 the logo changed again. During this year the logo was develop a lot such as the colours and the shape of the Native American more happier and had painted face which is has meaning in the Native American culture. Face Painting has also been used for many other reasons such as for hunting, religious reasons, and military reasons. For the colours are along with the ideal face painting designs do create a desired effect.

Colors in Native American culture have special significance. Red is a violent color; it is the color of war. Strangely enough black, which is considered to be an inauspicious colors in most cultures, is the color of ‘living’, worn on the face during war preparations. White predictably is the color of peace. The color green when worn under the eyes is believed to empower the wearer with a night vision. Yellow is the most inauspicious color, it is the color of death, and is worn only when a person is in mourning.

Finally, In my opinion The Blackhawks have one of the most classic looks in the Hockey league. The Chicago Blackhawks logo is relatively harmful and it can represent the Native American Motifs very well.

Bibliography

http://www.native-languages.org/headdresses.htm

http://www.sportslogos.net/team.php?id=7

http://bmac25blog.blogspot.com/2009/12/chicago-blackhawks-concept.html

http://en.wikipedia.org/wiki/Native_American_mascot_controversy

http://en.wikipedia.org/wiki/Chicago_Blackhawks