Alt Group is an Auckland based strategic design company, established nine years ago by directors Ben Corban, Dean Poole, Aaron Edwards and Toby Curnow.
Hudson Gavin Martin is a boutique law firm formed by three partners, who advise on Intellectual Property Law. The Alt group was asked to develop a visual identity, website and office signage. In my opinion, Alt group produced all identities was very nice and simple but extremely clever design concept. In this project Alt group think concept about how's good things come in threes. Three is more than partnership, but It's a team. So Culture and customs offer up all sorts of threesomes, humorous and otherwise. The identity uses the copyright, trademark, and registered symbols to directly reference the firm's core business. And the logo design by use copyright, trademark and registered symbols. The brand idea was extended through to the environment through a suite of corporate art. The colours for the project used RGB colour which is very simple. All identities and images try to keep in the concept " All good things come in three" such as 1. spoon, fork and knife. 2. Rock, paper and scissors. etc.
Finally, The outcome was very successful in the market, The identity, environment and website have been key aspect of launching the firm to existing and new clients. The result is a humorous, friendly, simple and strong communicating for their bussiness.
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