The Montreal Games were designed by the Graphics and Design Directorate, and featured 2 sets. The first concentrated on the flag, mascot and stadium, and the second on the sports themselves. The mascot consisted of a beaver called 'Amik' wearing a ribbon of COJO colours. The stadium poster involved geometric drawings overlaying flat coloured stripes.
Image from: ambassadors.net/archives/ issue18/opinions2.htm
The Mascot in my opinion
I really like this mascot with the beaver called 'Amik'. It is a simple form with basic geometric shapes. The shape also show contrast well and look pretty. And the three stripes down the middle fill rainbow colour give its look fresh and cheerful. The ribbon is emphasis and dynamic with the shape and add a line stroke of positivity and contrast to the solid black shape.
The Logo in my opinion
I also like the logo. The shape and form in the logo look really elegant. On the other hand,it is quite strange to re design the classic olympic rings which is obviously unique. The designer George Huel was also passion on the minimal style.
The Poster in my opinion
This very unusual Olympic poster celebrates International Youth Camp, an unofficial tradition started by King Gustav V at the 1912 Stockholm Olympics.
Personally I really love 70's styles and this poster extremely represent that time well. The headline and main logo its look a bit lost in the denim and the typography not strong, but that’s fine, because the main event is the badges collection. Every badges can represent to youth culture and values such as love, peace, equality of the sexes, return to nature, the search for spiritual values, personal harmony, and the need for brotherhood. And the harmonica and the white flower in the pocket is a nice detail too. Interesting concept and very well.
Image from: blog.ounodesign.com/ tag/montreal/
Bibliography
http://history1900s.about.com/od/fadsfashion/a/olympics1976.htm
ambassadors.net/archives/ issue18/opinions2.htm
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